Australian cybersecurity business CSO Group and automation systems and AI integrator xAmplify are merging to form a new brand, MARQ1. The new brand will launch upon the completion of the merger, making it Australia's largest home-grown integrated cyber security and AI services group.

The name MARQ1 is inspired by the synergy and shared vision between CSO Group and xAmplify, reflecting their goal to leave a lasting mark with their customers.

MARQ1 will be led by CSO Group CEO Michael Simkovic as CEO, with xAmplify CEO Wayne Gowland serving as COO. Other key leadership roles include Howard Fyffe as Chief Revenue Officer (National), Tom Scicluna as Chief Revenue Officer (Federal), Daniel Keys as Head of Strategy - AI & Automation, and Hank Clark as Head of Strategy - Cyber & Intelligence.

"We are delighted to unveil MARQ1. As Australia's largest home-grown AI and Cyber services group, our new identity signifies our shared commitment to delivering exceptional services to our customers. Our new management structure is a testament to the great leadership talent within MARQ1 - and will help seamlessly integrate and streamline both sides of our business as we come together to creates something truly unique in the Australian market." said Simkovic.

The unified MARQ1 brand will be launched across all platforms, including a new website, social media, packaging and marketing materials, starting 1st October, 2024. MARQ1 will enable government and enterprise clients to access the capabilities of both CSO Group and xAmplify, spanning strategy, governance, risk and compliance, managed security, AI and both technology and business automation services.

"We have ambitious goals both in terms of the levels of excellence we deliver to our clients as well as for our own growth and our contribution to the Australian digital consulting and technology ecosystems. MARQ1 represents the synergy and shared vision of CSO Group and xAmplify. It demonstrates our commitment to delivering unparalleled value to our customers, applying our combined intelligence and capabilities to solve real-world challenges for our clients," said COO of MARQ1, Wayne Gowland.

The merger of CSO Group and xAmplify into MARQ1 is expected to be finalised by 30th September 2024.