Accenture has announced its acquisition of Work & Co, a globally recognised digital product company, to bolster capabilities within its tech-powered creative group, Accenture Song.

Work & Co, established in 2013, has carved a niche for itself in the realm of digital product and experience development, including mobile apps, commerce platforms, retail experiences, digital kiosks and generative AI applications. Its client base encompasses FMCG, financial services, communications and media, life sciences, travel and digital and technology. The group has earned accolades from Fast Company, Time, and CES Innovation Awards. Forbes has also recognised the company as one of the 'Most Consequential Agencies' in business.

Terms of the transaction were not disclosed. Accenture Song and Work & Co said they have an aligned vision of the tremendous opportunity for building life-centric digital experiences and products in anticipation of a US$1755 billion global digital transformation market by 2028.

Accenture Song CEO, David Droga, expressed his admiration for Work & Co's unique approach and strong leadership.

"Game recognises game. I have admired Work & Co's client work, distinct model, and strong leadership for years. It's little wonder they are widely considered as one of the world's very best digital product companies," he said. "As Song continues to grow significantly, we will continue to bring more and more tech expertise and creative excellence into our Song family."

Mohan Ramaswamy, Founding Partner at Work & Co, highlighted the shared belief both companies have in the transformative power of creativity and technology.

"Ten years ago, we envisioned a new model bringing design and technology together—embracing the notion that the best digital products and experiences not only drive value and critical outcomes for clients but make people's day-to-day lives better too," Ramaswamy said. "It's energizing to look towards a future of collaborating on work powered by the unmatched level of scale, intelligence, sector expertise, and innovation found at Accenture Song."

The acquisition will see Work & Co's nearly 400 employees across the United States, Europe, and Latin America join Accenture Song, further enhancing the group's capabilities.

This latest acquisition follows a series of strategic moves by Accenture Song to enhance its ability to help clients grow, innovate, and sustain relevance. Previous acquisitions include Rabbit's Tale, ConcentricLife, Fiftyfive5, The Stable, and Romp.

The completion of the acquisition is subject to customary closing conditions.