Melbourne-based commercial mix modelling (CMM) outfit Prophet has achieved ISO 27001 certification for its Information Security Management Systems (ISMS), including its CMM platform.

ISO 27001 is a globally recognised standard that outlines best practices for ISMS, validated by a certified, independent third-party auditor. The certification process involved a rigorous, months-long assessment and audit to meet the stringent requirements of the ISO 27001 standard.

The certification recognises Prophet's systematic, ongoing and structured approach to managing sensitive company and customer information, aligning with international best practices in information security management. As an Australian-owned and operated company, Prophet ensures all its data stays onshore.

"The achievement of the ISO 27001 certification is a significant leap forward in our continuous effort to raise the bar in secure and responsible data management. At Prophet, we are not just about adhering to standards; we are about setting them. We believe this certification is merely the beginning of our journey towards excellence in information security," said CEO and co-founder of Prophet, Jordan Taylor-Bartels.

"It gives our customers assurance that we are relentless in our efforts to protect their data against any threats and implement robust information security management systems, ensuring the confidentiality, integrity and availability of data," Taylor-Bartels added.

Prophet, founded in 2020 and based in Melbourne, is led by Taylor-Bartels, former Hyperloop Global Operations and Marketing lead, and former Ogilvy and VMLY&R Commerce CEO Sean Taylor as Executive Chairman. The company's development team includes talent from organisations including NASA, SpaceX, Linktree, WPP, Dentsu and Deloitte.

"We know there is increasing concern for data sovereignty among Australian businesses and individuals. By keeping data within Australian borders, we are providing an extra layer of comfort and security for our clients – they know their data is protected by Australian privacy laws and regulations. It provides peace of mind to customers - they can rest assured knowing their sensitive information is stored in a jurisdiction that respects their privacy and right to data protection," Taylor-Bartels said.

"Marketers are drawn to Prophet because it transcends traditional analytics by unveiling intricate, often hidden relationships within data, thereby enabling smarter, data-driven decisions. In an industry where precision can translate into billion-dollar shifts, Prophet's ability to eliminate guesswork and provide deep insights ensures marketers can manage media spending, and brand investments more effectively, leading to higher profitability and competitive advantage. We are seeing strong growth momentum as a result."