EV charging and Digital Out-of-Home (DOOH) network JOLT has broadened its partnership with global technology solutions provider Vistar Media in a bid to expand its advertising operations across Australia, New Zealand, the UK, and Canada.

The partnership involves the integration of Vistar Media's enterprise software suite, including their Ad Server, CMS (Cortex), and SSP, into JOLT's operations, enhancing its ability to deliver targeted, high-visibility advertising through its premium DOOH screens.

The partnership will enable advertisers to better connect with urban audiences in prime locations while offering seamless campaign management across multiple regions, strengthening JOLT's ability to offer data-driven, dynamic campaigns with increased reach and precision.

"JOLT is a unique player in the space, championing data-driven integrated audience strategies with broadcast reach and 1:1 engagement opportunities for brands. Their network is a gateway to a key audience globally, and we're excited to strengthen our partnership, bring better technology and enhanced value to JOLT and the advertisers running campaigns on their screens," said Director of Enterprise Sales, APAC at Vistar Media, Luke Adams.

Vistar Media's Ad Server & CMS will power JOLT's Digital Out-of-Home Advertising Network across Australia, New Zealand, the UK & Canada.

"Vistar is JOLT's global partner that helps enable our ad-funded EV charging network providing free, fast, and clean electric vehicle charging to all EV drivers. JOLT's unique EV charging-integrated media solution sparks change for brands and provides more innovative and meaningful ways to connect with premium audiences. The partnership allows brands to innovatively connect with broadcast audiences across Australia, New Zealand, the UK and Canada revolutionising digital out-of-home and delivering meaningful impact to local communities," said GM of Sales at JOLT, Michael Selden.