oOh!media has debuted a first-of-its-kind full-motion immersive digital walkway at Melbourne’s Tullamarine Airport, Australia’s largest 24-hour international gateway.

The installation, which stretches 66 metres in length and stands 2.25 metres high - measuring the same length as an Airbus A350 - is expected to engage 100% of international passengers arriving at the airport. It is positioned before Duty-Free, offering brands an opportunity to engage global audiences.

The installation is also strategically placed to capture the attention of visitors attending Melbourne’s world-class events like the Australian Open and F1 Grand Prix.

Chief revenue and growth officer at oOh!media, Paul Sigaloff, said: "The sheer size of the digital immersive experience at Melbourne Airport, makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home. This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale. We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more."

This follows oOh!media's launch of the ‘Queen Victoria’, one of the largest airport billboards in the Southern Hemisphere, at Melbourne’s Tullamarine Airport in November last year.

oOh!media claims to be the #1 Out of Home company in Australia and New Zealand, with an extensive Airport national network encompassing all domestic Qantas Club, Business, and Chairmans Lounges, along with Qantas Inflight entertainment and onboard Wi-Fi.