Dentsu media agency, iProspect, has ushered in a new cohort of future leaders for its 2024 Level Up Committee, following a successful inaugural year of the initiative.

The internal program places team members in a shadow executive leadership team, with this year's cohort comprising five individuals from across iProspect's Sydney and Melbourne offices: Media Strategist Georgie Connor; Senior Digital Manager Aaron Paul; Client Manager Lily Selby-Thompson; Client Executive Peter Lecopoulos; and Client Director Matt Grimmond.

The program was born out of the agency's employee value proposition, 'where the ambitious accelerate the possible', with the aim of providing team members leadership opportunities. One of the Committee's key achievements from the inaugural cohort was the development of a culture of psychological safety within the agency. It also further developed iProspect's Personal Development plan structures through the integration of personal values.

Managing Director for iProspect, Marcelle Gomez, said: "The Level Up Committee were instrumental in helping to shape the iProspect business strategy last year, acting as both a voice for the broader agency and a sounding-board for initiatives that helped shape our culture of growth".

"I am incredibly honoured and excited to have been selected for the 2024 Level Up Committee (LUC). Being part of this committee offers a remarkable opportunity to drive meaningful change within iProspect business, people, and clients," said Connor. "This experience will undoubtedly be a tremendous learning and growth opportunity, as the LUC collaborates to develop impactful initiatives, with increased exposure to the iProspect National ELT."

The group will receive personal mentoring from iProspect's executive leadership team, roll out needed initiatives within the agency, and act as the voice of the staff to the executive leadership team.

"We never stop learning, and it has been a privilege to help shape our 2023 Level Up Committee’s development while also being exposed to new thinking and ideas and continuing our own professional and personal development," said Gomez. "We’re really pleased with how the program worked last year and are enjoying working with the new cohort to continue to evolve and shape iProspect into being the best media agency partner for clients and staff".