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Imperfections shine,
In audio's vast landscape,
LiSTNR finds a gem.
LiSTNR to represent 'The Imperfects', one of Australia's most popular podcasts
Southern Cross Austereo (SCA) has announced that from January 2025, LiSTNR will be the official sales representation for 'The Imperfects' podcast. The show boasts more than 400,000 monthly listeners, making it one of Australia's most listened-to podcasts.
The podcast, hosted by The Resilience Project founder Hugh van Cuylenburg, his brother Josh van Cuylenburg, and comedian and actor Ryan Shelton, is produced by Bridget Northeast. The show explores mental health and self-improvement, featuring interviews with guests who share their own struggles and imperfections, world-leading experts who dissect the subject of imperfection, and resident clinical psychologist, Dr Emily Musgrove.
The pair said the partnership with LiSTNR will allow 'The Imperfects' to continue delivering high-quality content, while LiSTNR’s ad technology provides Australian business owners, marketers and media agencies access to an audience-focused proposition and advertising opportunities.
Josh van Cuylenburg, Host of 'The Imperfects', expressed his excitement about the partnership.
"We love making our podcast - a show about our collective imperfections. But we’re a pretty small team, so it’s hugely exciting for us to be joining this fantastic, much larger team, at LiSTNR. We’re looking forward to a future supported by the incredible people in the LiSTNR sales team, allowing us to continue to make our imperfect show," he said.
Sam Cavanagh, LiSTNR Original Podcasts Head of Entertainment and Culture, also shared his enthusiasm. "The Imperfects have created a genre of their own; content that is equal parts funny and important, entertaining and challenging. We are so excited to have them join our lineup of diverse, high-quality podcasts," he said.
"As Australia’s no. 1 podcast sales representation network, LiSTNR is the go-to destination for Australian content creators wanting to grow their audience, and marketers wanting to access addressable digital audio audiences."
The free LiSTNR app offers radio, podcasts, music, and sport, creating a new audio destination for all Australians. It is available across iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa, and Android TV.