Dentsu Queensland has been appointed as the agency of record for Good Drinks Australia, the independent craft brewer behind brands such as Gage Roads, Single Fin, Matso's, Rider, Coors and Miller Genuine Draft & Chill.

The partnership, which commenced on July 1, 2024, sees the account moves from an incumbent agency in Sydney to dentsu Queensland as the brand expands rapidly in the sunshine state.

"When I was first introduced to the dentsu QLD crew I could immediately sense the unique culture they are cultivating with a very talented group of people, who are passionate about media, creativity and our brands. I knew our teams would work well together to expand our portfolio of brands across Queensland and Australia," said Head of Sales and Marketing, Good Drinks, Mick McKeown.

The past 12 months have seen dentsu Queensland launch of its Tourism and Events Queensland partnership in March 2023 and the expand its portfolio under the management of specialist industry marketing services iMATE. The agency has also secured successful tenders for Experience Gold Coast, Visit Sunshine Coast and other industry operators.

"We are thrilled to partner with Mick and the wider team at Good Drinks Australia. We connected instantly which is incredibly important to us, and this partnership provides a wonderful canvas for the dentsu Queensland team to show the intelligence, creativity, and challenger mindset, which runs deep in our agency," said dentsu Queensland Managing Director, Chris Ernst.

The agency has ongoing relationships with Brisbane Economic Development Agency, Tourism Tropical North Queensland, and Australia Zoo among others.

"The growth journey of Good Drinks Australia is one that is that is similar to ours at dentsu Queensland. We've heavily invested in the development of the whole person in recent years which has created a unique connection in our team and been the foundation of our growth as a business. We love that Mick and the team felt that and I know I speak for our entire organisation where we have loved diving in with Mick and his wonderful team and building a connection and getting started on some great work," said dentsu Queensland Manager, Emily Cook.