News Corp's property media business REA Group has taken a minority stake in Immersiv, a platform that offers 3D visualisation for off-the-plan properties.

Immersiv's platform creates real-time 3D visualisations of new homes, apartments, land estates, display villages, and commercial properties. REA says the technology has the potential to transform the way properties are marketed and sold, particularly for off-the-plan purchases, which account for around a third of all buyers.

REA Group Chief Customer Officer, Kul Singh, said: "The 3D visualisation of projects and high-fidelity renders have the potential to revolutionise the way developers and agents market and sell properties. Around a third of all buyers buy off the plan, and a tool like Immersiv can help developers showcase their product in a more dynamic way. Immersiv is leading the way in developing 3D visualisation, and it will continue to become an even more powerful tool over time."

Immersiv can be integrated into realestate.com.au Project Profiles and realcommercial.com.au Elite and Elite Plus listings, offering a more immersive and interactive experience for potential buyers.

Immersiv co-founder and CEO, Christian Schwerdtfeger, said: "We're thrilled to align with REA Group. This partnership marks a transformative step for Immersiv and it allows us to continue improving how buyers engage with off-the-plan properties. By combining years of research and development, cutting edge digital twin technology and the latest in interactive 3D technology - we have created a completely new and exciting way of visualising unbuilt property. Together we will set a new standard for interactive property experiences."