Revium, a digital and AI consultancy, has been appointed as the Digital Agency of Record for Great Wall Motors Australia and New Zealand (GWM ANZ). The appointment follows a competitive pitch process and will be effective from 1 October.

Revium will work alongside Thinkerbell, the newly appointed Creative Agency of Record for GWM. The duo together replace former agency partner, The Hallway, which had been doing both creative and digital work for the automotive business.

Revium has previously worked with GWM on a project basis for the past 12 months, including a re-platform onto a headless CMS. The new appointment will see Revium enhancing GWM's digital presence, optimising user experiences, implementing new marketing technologies, and exploring practical applications of generative AI.

"Winning this competitive pitch is a testament to our team's industry leading capability in the digital space and the innovative solutions we have shown we can bring to the table," said Adam Barty, Managing Director of Revium. "We are genuinely excited to expand our collaboration with GWM ANZ and we can’t wait to use our collective experience and expertise to drive forward GWM's brand visibility, customer engagement, and market growth. We look forward to collaborating closely with GWM and Thinkerbell to achieve these ambitious goals."

Steve Maciver, Head of Marketing & Communications at GWM ANZ, also expressed confidence in the appointment. "Revium has consistently demonstrated a deep understanding of our digital needs and has delivered exceptional results over the past year," he said.

"We are confident that their strategic approach and innovative solutions will continue to drive our digital transformation and enhance our engagement with customers across Australia and New Zealand."

Revium brings a 20-year experience to the table, with a client list that includes Red Energy, Choice Hotels, Alinta Energy, Kaboodle Kitchens, Engie, Dulux Group, REIV and Technology One.