WSFM has unveiled a fresh marketing campaign for the Jonesy & Amanda Breakfast Show, featuring action figures of the show's hosts in various real-world scenarios.

The work marks an evolution of the 'Dolls' creative, which first debuted in August 2021.

This time the action figures are pictured at a beach, in a kitchen, and on the back of a Mustang. The taglines 'They’re a bit cheeky', 'They’re good eggs' and 'They’re good in a crisis' accompany the campaign visuals.

The campaign was developed in-house and is being supported across all media, including out-of-home, transit, TV, social, digital, print, and radio.

ARN Chief Strategy & Connections Officer, Lauren Joyce, said: "After a few trips to the doll hospital following an unfortunate incident with Amanda’s dog Mini, it’s great to be breathing new life into the concept. The focus remains on using Jonesy & Amanda’s trademark wit and banter to bring the dolls to life, but showing how the pair interact with the listener better reflects the role they play in the audiences’ lives every morning. Our goal was to use their content to sell the content and that’s precisely what this campaign does well."