The new season of 'My Kitchen Rules' is set to premiere on Seven on 9 September, with major partners Spotlight, Woolworths, and newcomer Lurpak. The season is also sponsored by Kaboodle Kitchens and Sensodyne.

"All the elements that make My Kitchen Rules such a success are back this year – real people, cooking real food, in their own homes, with lots of fun and drama – along with some exciting twists. We are delighted to have Spotlight, Woolworths and Lurpak on board as major partners, plus Kaboodle Kitchens and Sensodyne as sponsors. My Kitchen Rules delivers the perfect platform to integrate brands authentically, as these brands enable the contestants in the competition and inspire our audiences to take action – whether it’s cooking the recipes from the show or drawing style inspiration from the contestants’ home restaurants," said Seven’s National Television Sales Director, Katie Finney.

Brand integrations for the new season include a 'Rate The Plate' competition presented by Spotlight, and the Woolworths 'Family Favourites Challenge'. Lurpak will feature in the show and in bespoke integrated assets highlighting key product moments.

Lurpak AUNZ Brand Manager, Thomas Christian Smith, said: "Lurpak is on a mission to champion good food and inspire food lovers to not only relish in its flavours but also to unleash their creativity to JUST COOK! That's why we are thrilled to announce our exciting first partnership with My Kitchen Rules. Lurpak and My Kitchen Rules aim to ignite excitement, challenge culinary boundaries, and inspire food lovers to explore the possibilities of creating delicious, good food. This is a perfect partnership, as My Kitchen Rules showcases the essence of good food, and at Lurpak we believe good food deserves Lurpak as it enhances the food it is paired with. Join us in this culinary journey and let's celebrate the joy of good food and we hope to inspire you to JUST COOK!"

Spotlight CEO, Quentin Gracanin, said: "We are thrilled to continue our partnership with My Kitchen Rules for the second consecutive year. This collaboration aligns perfectly with Spotlight’s passion for inspiring creativity through the joy of cooking and hosting. Through this partnership we have showcased the best in Spotlight's Kitchen & Dining range, with contestants selecting products to bring their Instant Restaurants to life and challenge their skills with kitchen essentials in Kitchen HQ. At Spotlight, we believe in supporting shows that resonate with our values, and My Kitchen Rules does just that. We look forward to another exciting season filled with creativity and delicious food!"