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iFIT and marathon,
A partnership in fitness,
Tech meets endurance run.
iFit enters multi-year partnership with TSC Sydney Marathon
Connected fitness platform iFit has joined TSC Sydney Marathon, presented by ASICS, as its official Fitness Training Partner in a new multi-year deal.
The brand, which specialises in advanced fitness equipment and has an extensive library of over 10,000 health and wellness classes and series, is also a sponsor of the Boston Marathon and TCS London Marathon, both part of the Abbott Marathon Majors series
TCS Sydney Marathon Race Director, Wayne Larden, said: "We are excited to have iFIT, a partner committed to elevating all athletes regardless of where they are at in their fitness journey".
As the official Fitness Training Partner of the TCS Sydney Marathon, iFIT has designed step-by-step programs for various fitness levels, from a first 5K attempt to full marathons. This partnership aims to provide immersive, adaptive, personalised workout experiences for athletes and amateurs at every fitness level and interest.
iFIT’s Chief Marketing Officer, Mark Phillips, said: "Running a marathon is a milestone in every runner’s life, but beyond that incredible achievement, the regular training it requires brings so many other mental and physical benefits", he said.
The TCS Sydney Marathon is Australia's largest marathon and is set to return on Sunday, 15 September 2024. Since its inception, the marathon has raised over $26.5 million for charitable organisations, demonstrating its significant impact on the community.
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