Campbells Wholesale, a part of the Metcash Group, has appointed Paper + Spark as its full-service digital marketing agency. The decision follows a competitive agency pitch process. Paper + Spark, an award-winning creative communications and marketing consultancy, was recognised as the Australian Marketing Institute Agency of the Year in 2020 and 2022.

The agency's responsibilities will encompass content strategy, content development and implementation, paid media campaigns, and ongoing analytics and optimisation. Campbells Wholesale, which operates an extensive network of 14 sites across Australia, offers a product range that includes food service, grocery, confectionery, convenience, and packaging.

Deanna Whiteford, Senior Marketing and Digital Manager at Campbells Wholesale, commented on the appointment: "After a rigorous selection process, Paper + Spark was chosen for their innovative approach, comprehensive service offerings, proven track record of delivering exceptional results, and their no-nonsense direct approach with a smile. We felt an immediate connection with Paul and the team. Paper + Spark will be managing all aspects of the digital ecosystem, including strategy, content strategy, media buying, and analytics."

Paul Everson, Director at Paper + Spark, expressed his enthusiasm for the new partnership: "We are thrilled to be working with Dea, Anthony, and the wider Campbells Wholesale team. Their vision and energy for the brand, with its deep history in the Australian retail landscape, was and is infectious, and we are feeling it every day. It's an interesting time in wholesale retail to do things differently, and we are collectively up for the challenge. Watch this space as we do great things together’."