Sustainable digital out-of-home media and EV charging network, Jolt, has developed a new data platform to transform the way out-of-home media is planned, traded, and reported on. The platform, Spark Intelligence, allows advertisers to optimise their campaigns in real-time, and offers attribution and measurement across Jolt's omnichannel network.

Using advanced audience analytics and Jolt's first-party data to enable an impressions-based approach, the platform is designed to provide advertisers with precision and flexibility for campaigns across Jolt's network. It's modelled from 18 million users and thousands of audience segments, blended with Jolt's first-party data and geo-spatial planning data, and industry measurement tools.

"We’re excited to unveil a solution that fundamentally changes how out-of-home media is planned and traded," said CEO of Jolt, Doug McNamee. "This platform combines real-time audience data, analytics and attribution to ensure that every impression is impactful. Jolt is committed to leading the charge, delivering innovative solutions that empower advertisers to connect with audiences in more meaningful ways."

Spark Intelligence is the first expression of Jolt's new brand positioning, 'Spark Change', which reflects Jolt's journey as a future-facing public utility that transforms the EV charging market and the way brands harness DOOH. Jolt claims to be the only out-of-home company that has access to rich first-party data and continues to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products.

"Spark Intelligence places audiences at the core to deliver effective and measurable campaigns. The new initiative fuses Jolt 's first-party data to connect our EV charging audience with brand campaigns. The platform provides an ecosystem that allows advertisers to meet our growing and high value audiences where they are," McNamee said.

Jolt recently announced plans to roll out 130 additional new digital advertising screens across Sydney, expanding its reach in high-traffic areas. It follows a major agreements to roll out thousands of EV chargers across Canada, and the growth of the company's UK and New Zealand networks.