DDB Sydney has appointed Anna Paine and Owen Bryson as Creative Directors, welcoming back the creative duo after a three-year stint at indie agency Dig.

The pair first joined DDB in 2014 as junior creatives, and spent seven years working across all major clients, including McDonald's, for which they were responsible for the McDonald’s Mother’s Day campaign 'Cravings' and the Macca’s 'A little goes a long way' value platform, which won a Gold Effie in 2019.

During their time at Dig, Paine and Bryson launched the 'Good value booze, for good value people' platform for The Bottle-O and led new business wins including Australian Pork and Mitre 10. Their return to DDB Sydney is effective immediately.

"As a creative leader you sometimes have to make very difficult decisions; this was not one of them. Anna and Owen were one of the best hires we ever made and, as I told them when they left, one day we’d be hiring them again. I’ve been very impressed, and very proud to see the work they’ve done with Dig – I know we’re very fortunate to have them return to DDB," said DDB Sydney Chief Creative Officer, Matt Chandler.

In their new roles, Paine and Bryson will be responsible for continuing the agency’s heritage of creating emotionally charged creativity for brands including McDonald’s, Volkswagen, Westpac, and Lipton Iced Tea.

"We basically grew up at DDB, so to say we’re happy to be home is a massive understatement. It’s a world-class agency, with world-class people, and with Matt at the creative helm – who wouldn’t want to be a part of that?" said Paine and Bryson.