Paramount Australia has promoted Travis Kirk to the newly created role of Commercial Partnerships Director – Ad Sales Sydney.

In his new role, Kirk will be responsible for driving and enhancing premium sponsorship revenue streams across Paramount Australia’s broadcast (Network 10) and digital (10 Play and Paramount+) media platforms. Kirk will report to Paramount Australia’s National Digital Sales Director, Diane Ho and General Manager – Ad Sales, Nick Bower.

Kirk began his media career as an intern at Network 10’s Brisbane office and quickly progressed through the ranks after being recruited to the Sydney office in 2014. By 2017, at the age of 25, Kirk became Network 10's youngest ever Group Sales Manager.

In his new role, Kirk will focus on streamlining integrated linear and digital ideas, harnessing the power of Paramount ANZ Brand Studio. His responsibilities will include driving and enhancing premium sponsorship revenue streams across Paramount Australia’s broadcast and digital media platforms.

Chief Sales Officer, Paramount Australia & New Zealand, Rod Prosser, said: "Paramount boasts a unique and powerful suite of brands that offer exceptional value to the Australian market. The creation of this strategic commercial partnerships' role represents a commitment by Paramount Australia to fully leverage our cross-platform offerings and deliver holistic value to our clients. Travis’ market expertise, reputation for delivering exceptional client outcomes, and outstanding leadership, makes him the ideal choice to lead our premium revenue initiatives. His uniquely calm and thoughtful approach ensures consistent and impressive results, and we look forward to witnessing his leadership skills flourish in this newly established role."

Kirk said: "Paramount Australia’s best-in-class sponsorships and partnerships set the industry standard, demonstrating our commitment to excellence and innovation. I am thrilled to step into this new role, where I will have the opportunity to strategically drive forward-thinking initiatives and deliver outstanding results for our clients. Through the collaborative efforts of our talented broadcast and digital teams, and with the support of our transformative ad products, we are well-equipped to meet and exceed our clients' expectations."