Australian independent marketing consultancy, Mindbox, has picked up the media account for Dementia Australia off the back of a competitive pitch involving global agencies UM, PHD and OMD.

Dementia Australia, a charity dedicated to improving outcomes for Australians impacted by dementia, has appointed Mindbox to co-design and activate its public-facing campaign strategies.

National Marketing Manager at Dementia Australia, Imogen Wood, said: "Mindbox's ability to draw upon data to deliver tangible business outcomes, drive change and fuel growth for its clients was a standout during the tender process. The alignment of organisational values is another reason we were drawn to the business."

It comes in a series of new client wins for the agency, which has also recently secured EP&T Global, and Capability.Co.

EP&T Global is an ASX-listed provider of energy efficiency, ESG, and sustainability services in the commercial real estate market globally, while Capability.Co is a workforce acceleration platform that acts to enhance human capabilities required to thrive in the modern workforce.

"The basis of competition in media has shifted, and different capabilities, delivery models and practices are now becoming the norm. Our submission to Dementia Australia highlighted our approach to business as open, highly curious and relentless in taking great pride in our results and relationships," said founder and CEO of Mindbox, Nic Halley. "To win one of the most established and well-known charities in Australia, along with securing EP&T and Capability.Co is testament to our talented team. The fact that all three brands represent positive social outcomes only fuels our passion to help them grow and thrive."