Foxtel Group is expanding the roster of its in-house creative unit to include external clients in sport and entertainment, with the newly reinvented BALBOA to replace the former Fox Creative brand.

BALBOA, which already has a roster of clients from Foxtel Media, including McDonald's, Toyota, NAB, and nib, offers a range of services, including creative concept development, production and delivery, brand design, advertising campaigns, promotional reels, original key art, and marketing and editorial imagery assets.

Executive Director of Marketing and Creative at Foxtel Group, Michael Nearhos, said: "BALBOA is a team of strategic creatives that have the best knowledge in streaming and sport. We're looking forward to partnering with valued clients to provide an integrated creative response to briefs, ensuring the output engages the audience. No other creative agency in the game offers the broad range of skills, deep sector experience and audience perspective that BALBOA will offer."

BALBOA's foundation is deeply rooted in sports and entertainment. The agency has been the creative force behind Fox Sports and Foxtel for decades. It has also played a significant role in changing the game in streaming by developing the Kayo Sports and BINGE brands for the Australian market.

Executive Creative Director of BALBOA, Guy Sawrey-Cookson, said: "BALBOA's foundation has deep roots in sports and entertainment having been the creative force behind Fox Sports and Foxtel for decades, and the lead creative agency to change the game in streaming by developing the Kayo Sports and BINGE brands for the Australian market. Most recently the team also created Hubbl, again changing the game in streaming aggregation."