Australian wine brand Yellow Tail has selected independent creative agency Isobel to spearhead its brand strategy and creative direction in the UK market.

Owned by the Casella Family Brands and founded in Australia in 2001 by John Casella, Yellow Tail is recognised as one of the world's leading wine brands.

Marketing Director of Casella Family Brands Europe, Kevin Chinn, said: “‘We have been on the hunt for the right kind of creative agency partner for [ yellow tail ], one that combines brand strategy and creative expertise. We’re thrilled to have found that in isobel."

Isobel will now partner with Yellow Tail as the brand embarks on its next stage of growth in the UK. The agency's Founder & CEO, Paul Houlding, said Yellow Tail is "a fantastic brand, that has grown impressively in the UK and around the world".

"We now see huge potential in future growth for the brand and we are thoroughly looking forward to being part of that journey with the Casella team," he said.