Foxtel Media is ramping up its focus on digital and streaming, with two key leaders elevated to its executive team. Annie Griffiths has been appointed as Executive Director Planning and Operations, Advertising, while John Matthews steps into the role of Executive Director of Advanced Advertising.

Griffiths, who has been part of Foxtel Media's executive leadership team for over four years, has played a significant role in the company's transition to a streaming-led business. In her new role, she will spearhead the company's new three-year strategy, with a focus on operational excellence and customer growth into 2028.

"We're at an interesting moment in the streaming era and I'm happy to part of Foxtel Media's evolution. It's been a wild ride so far - we've taken some big swings, driven some industry-shaking initiatives, and it's working: we’re leading the charge in shaping the future of advertising. We've adapted. And, while uncomfortable at times, it's also rather exciting. Next stop: more watchability, more context, more proof of performance," Griffiths said.

Matthews, who recently served as Executive Director of Media and Advertising at Foxtel Group, was part of the team that launched the Kayo Sports product in the market. In his new role, he will take ownership of the Foxtel Media digital advertising product across Kayo Sports, BINGE, Foxtel Now and IQ VOD. Matthews will lead a team of over 50 people, overseeing product roadmap and delivery, ad tech, and data strategy for addressable advertising, as well as pricing, yield and inventory management.

"I’m thrilled to step into this new role and lead the charge in expanding our digital advertising capabilities across Foxtel Media’s platforms. As streaming becomes increasingly central to how audiences consume content, it’s crucial that we deliver innovative, data-driven solutions that meet the evolving needs of brands and agencies. I look forward to working with our talented team to elevate our digital advertising strategy, particularly through our first party data strategy for addressable advertising and by strengthening our third-party data partnerships, ensuring that Foxtel Media continues to lead in the digital space," Matthews commented.

Both Griffiths and Matthews will report to Foxtel Media CEO, Mark Frain. The move signals Foxtel Media's commitment to enhancing its digital advertising capabilities in the streaming era.

"Foxtel Media is at the forefront of the streaming revolution, and the elevation of both Annie Griffiths and John Matthews to our executive team underscores our commitment to innovation and leadership in the digital advertising space," Frain said. "Annie has been instrumental in our transition to a streaming-led business, and her vision will drive our next phase of growth and operational excellence. With John leading our new Advanced Advertising department, we are poised to enhance our digital advertising offerings, leveraging cutting-edge data strategies and partnerships to deliver even greater value to our clients."