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News in video form,
Telegraph's new platform born,
A newsroom transformed.
The Daily Telegraph taps video to tackle shifting audience consumption
The Daily Telegraph has expanded its content into video with the launch of DTTV - a move that the masthead's editor Ben English described as the “most significant transformation of our newsroom in years.”
The new video platform, available only in The Daily Telegraph app, will take subscribers inside the newsroom for "unprecedented" access to breaking news, analysis, information, and entertainment. Breaking news and longer-form pieces will feature alongside in-depth interviews with news makers, on-the-scene news coverage, and expert analysis from specialist reporters. The platform aims to provide a dynamic and engaging news experience, moving beyond traditional text and static images.
In a daily segment titled '5@5 Bulletin', journalist James Willis will deliver five stories in five minutes at 5pm, providing a concise and comprehensive news update for subscribers. This new format is part of The Daily Telegraph's ongoing efforts to adapt to the changing news consumption habits of its audience.
“This is the future of news,” English said, highlighting the platform's commitment to delivering news in a format that meets the evolving demands of its audience. “It’s news when you want it, how you want it. Our audience has told us they want more video - so we’re delivering. We’re taking our audience inside our newsroom and behind the stories to give them the insights and knowledge they crave.”
The latest Ipsos rankings reveal that The Daily Telegraph has an audience of 4.585 million people, a significant increase of 31 percent from the previous month.
"DTTV is a vertical video experience that brings The Daily Telegraph’s stories and journalists to life through video. It will enhance our content, adding a dynamic dimension to stories that would otherwise remain as text and static images. Our style is straightforward, informative and conversational. It’s our journalists telling it like it is, like only they can. That’s our point of difference," said English.
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