Creative agency jnr. has been selected by New Zealand-based food tech company Ārepa to lead their brand strategy and creative services across Australia and New Zealand.

Ārepa, a company focused on brain health, develops a range of 100% natural, clinically researched products designed to benefit the brain. Their hero product, The Brain Drink, is formulated to enhance cognitive performance, reduce stress, and improve overall mental clarity. It is formulated with Neuroberry blackcurrants and backed by neuroscientist Professor Andrew Scholey.

The brand selected jnr. for its fresh approach, style, and values-driven, innovative, and forward-thinking mindset. The agency will support Ārepa with a full above-the-line campaign set to go live in late 2024.

Co-Founder of Ārepa, Zac Robinson, said: “John and Ryan have the kind of brains we love to work with: values driven yet innovative and forward thinking, with an in-depth understanding of our needs and the market. We’re excited to see where the partnership goes.”

Co-Founder and Managing Director of jnr., John Marshall, said: “Ārepa is an extremely innovative company, working at the forefront of brain health and nutrition, working to make a difference for people who consume their products. The fact they’re also founded in Aotearoa makes us feel privileged to partner with them as one of our first clients.”

Co-Founder and Chief Strategy Officer of jnr., Ryan O’Connell, said: “We’re pumped to partner with Ārepa. The team more than matches our passion for creativity, ambition and smart but simple thinking, so we’re really looking forward to bringing some exciting new work with them to market soon.”