Coles has struck a partnership with KitchenAid for a new collectable campaign, offering an ovenware range made from stoneware and cast iron.

The campaign is a response to customer research indicating that over two-thirds of Coles' customers are looking to upgrade their kitchen items.

Starting from Wednesday 3 April, Coles customers can earn one KitchenAid Ovenware credit for every $20 spent in one transaction at Coles or from Coles Online. These credits can be redeemed for KitchenAid Ovenware products. In addition, Coles is offering a 'half credits, half pay' option, allowing customers to redeem their credits using half of the KitchenAid Ovenware credits and half of the retail price.

The 6-piece collection includes three returning pieces and three new additions: a utensil rest and marinating dish, a 26cm cast iron grill pan, and a 30cm cast iron oval casserole dish with lid.

Coles Chief Customer Officer, Amanda McVay, stated Coles has provided over 31 million kitchen items to Australians for free through similar programs.

"We know our customers will be cooking more at home through the cooler months and we're delighted to team up with an iconic brand like KitchenAid to reward them with stylish new ovenware to help them create hearty and delicious meals."

Bonus credits are available on over 900 products from 13 participating brands and all Coles Finest products. Coles Ambassador Courtney Roulston will share seasonal recipes over the next three months to demonstrate how the KitchenAid Ovenware can elevate everyday cooking.

"This is a great opportunity for customers to upgrade their kitchen with versatile pieces that have the design you'd expect from the iconic KitchenAid brand, simply by doing their weekly shopping," Roulston added.