Independent digital marketing agency, Sparro by Brainlabs, has secured the SEO account for Healthengine, a platform connecting users with over 9,000 Australian healthcare practices.

Founded in 2006, Healthengine has facilitated more than 74 million bookings, demonstrating its significant role in the healthcare sector. The company's newly-appointed CMO, Matt Gudge, is set to work closely with Sparro on revising the website structure, user experience, and on-site content.

"Investing in our ability to connect patients to providers has been the backbone of our business and core to our mission," said Gudge. "That's why we are excited to announce that Sparro has been onboarded as our SEO agency, to support our continued efforts to simplify the patient journey and grow our providers' businesses."

Healthengine joins a roster of new client wins for Sparro, including Under Armour, Western Sydney University, and Rabobank.

"Healthengine are trying to create better accessibility of medical support for the end customer, while also adding a heap of value for the medical provider. The medical system needs that more than ever. We’re stoked to be a part of it and fill more vacancies through our SEO work," said Co-Founder and Partner at Sparro by Brainlabs, Morris Bryant.

"In the ever-changing SEO landscape it’s critical to have a partner onboard that can continue to support, optimise and lift Healthengine's great efforts in this space. I am excited to welcome Sparro and their incredible team to the business and am eager to see the impact this investment can have on our provider network," Gudge added.