Convo Ink has rebranded to reflect its renewed focus on programmatic content, with the content marketing platform now going by 'Convo Media'.

The rebrand, led by new CEO Monique Harris, comes as the company expands its services and strengthens its relationships with leading publishers.

Harris joined the business in January and is a strategic investor and major shareholder in the business. She has previously led digital ventures such as Tempest Media and SheSaid.com.au.

Since its inception in 2021, Convo Media has grown from offering three programmatic ad units with three publishers to now having eight live formats and custom ad units tailored for specific clients. The Convo Media Publisher network now includes premium Australian websites such as News.com.au, Nine.com.au, The Daily Mail, Carsales, SEN, Rome2Rio, and Mind Food.

National Sales Director, Emma Yexley, said: “We’ve built a strong network of publishers, giving our clients better reach and engagement. Our content is designed to hit the mark with audiences and fits seamlessly with these premium trusted publishers,” said Yexley.

In addition to its focus on programmatic content, Convo Media is also taking steps to reduce its carbon footprint by partnering with an additional ad server. The company monitors and reports to advertisers how much carbon emissions each campaign has saved.

“Convo Media isn’t just a new name; it’s a renewed commitment to simplifying programmatic content,” said Harris. “We’re a female-led team that’s all about cutting through the noise and getting things done. We’re here to make programmatic easy for our clients and partners, delivering effective solutions without the hassle.”

“Good advertising should drive results and be responsible at the same time,” added Harris, highlighting the company's focus on environmental impact.

The rebrand builds on the foundation created by Convo Ink’s founder, Aaron Macarthur, who has since been appointed as MiQ’s director of business development for Australia and New Zealand.

Looking forward, Harris said: “We’re excited about where Convo Media is headed. Our team is strong, our partnerships are solid, and we’re ready to keep making programmatic content that works. We’re here to simplify the process and make it fun along the way,” she said.