Adidas has launched a global campaign to support the arrival of its new Z.N.E. collection, featuring local sports and culture icons, Nathan Cleary, Ryan Papenhuyzen, and Kayla Morrison.

The campaign, titled 'The Lines That Connect Us’, will also star global celebrities including Tate McCrae, Jude Bellingham, and Noah Lyles.

The collection, inspired by the lines on sports fields, courts, and tracks, features a range of sportswear including hoodies, sweatshirts, pants, tees, and shorts. aims to foster a sense of global community and belonging.

Adidas Global, General Manager, Sportswear & Training, Aimee Arana, said: “Trends are ever changing, but what we continue to see at the forefront of today’s style are comfort-first looks influenced and born from the world of sport. What’s more, our audience are connecting with their peers by adopting these style codes deeply embedded in the culture of sport as an expression of unity – which is exactly what this campaign set out to celebrate. Each piece in the collection offers the wearer the ability to mix and match in a way that reflects their unique persona and mood - but through a coord built to evoke togetherness, whether in the stands supporting a home team or when heading to the playing field.” 

"Being featured alongside cultural and sporting icons in Adidas Sportswear's latest collection is a real honour. Track pants and hoodies are my go-to for days off and I'm all about comfort with a clean, fresh look, which the new Adidas Z.N.E. collection perfectly captures. With this collection I can be comfortable and switch off after games and training session during the long season," said Bellingham.