Tata Consultancy Services (TCS) has been announced as the title partner of the Sydney Marathon.

The partnership comes as the Sydney Marathon strives to attain the status of an Abbott World Marathon Major (AWMM), a move that would bring the race to the global stage and increase its economic impact on Sydney and New South Wales.

TCS, the world's largest marathon sponsor, will bring its expertise to support the TCS Sydney Marathon presented by ASICS candidate race.

Alongside the headline event sponsorship, the Family Fun Run will be transformed into the TCS Sydney Mini Marathon, promoting healthy, active living. Hayley Pymont will be appointed as the TCS Sydney Marathon Indigenous Running Ambassador, representing the Indigenous Marathon Foundation (IMF) and promoting the power of running for Indigenous communities across Australia.

TCS will also work with Sydney Marathon organisers to establish a sustainability framework for the future of the race. The event will be certified through the Council for Responsible Sport’s ReScore app, developed by TCS. TCS has partnered with the NSW Department of Education to inspire the next generation and accelerate sustainability innovation. The TCS Sydney Marathon goIT challenge will empower NSW students aged 6-17 to use design thinking and technology to create sustainable solutions for the marathon.

"As we relentlessly pursue our goal of becoming the next Abbott World Marathon Major, we recognise the importance of partnering with industry leaders like TCS, who share our vision of excellence and community impact in sustainability, education, accessibility and health," said Wayne Larden, Race Director, Sydney Marathon. "TCS’ experience with the Abbott World Marathon Majors and other major global events provides invaluable insights that will help us to elevate the Sydney Marathon, globally."

TCS CMO, Abhinav Kumar, said the partnership with Sydney Marathon is aligned with TCS’ commitment to be a true transformation partner for clients, communities, "and the ecosystems we live and work within".

"We are proud to partner with this iconic race, not only to support its rise as a major global race– but to help it set a new standard in sustainability and in the way, technology can enhance marathons for participants and fans alike," he said.

TCS has been operating as a technology provider in Australia for nearly four decades. TCS' global brand value has grown to US$44.79 billion according to the 2024 Kantar BrandZ report, making it one of the world’s top 50 most valuable brands.

"I am looking forward to engaging our clients and partners with this race, as we use our technology expertise and passion for sustainability and wellness to create an unforgettable marathon experience in the iconic setting of Sydney," added Vikram Singh, Country Head Australia and New Zealand at TCS.

The Sydney Marathon, first held on April 30, 2000, attracts 40,000 runners from over 100 countries annually and has raised over $26.5 million for charitable organisations since its inception.