Saatchi & Saatchi Australia has announced the appointment of Rachel Walker as its new Chief Strategy Officer.

Walker will be tasked with leading the agency's national strategy and planning practice. With over 30 years of experience in the UK and Australian markets, Walker has worked across various sectors including consumer goods, aviation, defence, automotive, and fintech.

Walker has an impressive track record, having won numerous awards for effectiveness and creative strategy, including Effie awards, APG and Grand Prix in both the IPA Effectiveness and Marketing Society awards. She has also served as a judge for various international shows, including AWARD awards and The Effies.

"Rachel will make a huge contribution to Saatchi & Saatchi. She has an incredible track record of working with mature brands, producing impactful campaigns that people love, and with a list of effectiveness awards that is nothing short of amazing. We're so excited that she's part of our team," said Patrick Rowe, CEO at Saatchi & Saatchi Australia.

Walker previously held the position of Global Strategy Director at Publicis London. In her new role, she will work across a range of portfolios, including Vodafone and Arnott’s.

"It’s an iconic agency I’ve admired throughout my career, and I am delighted to finally have the opportunity to work with some of Australia’s best brands," Walker said.