Bohemia, a member of the M&C Saatchi Group, has promoted Natasha Young to the newly created role of Group Trading & Partnerships Director.

Young, who has been with Bohemia for six years, previously served as client lead on key accounts, including the Australian Retirement Trust.

In her new role, Young will be responsible for driving the agency's efforts in delivering memorable media and fostering growth for clients. This appointment is part of Bohemia's strategy to refine their partnership and trading product with innovative solutions. Young will report to Bohemia’s General Manager Sev Griffiths and CEO Paul Hutchison.

"Natasha joins our senior leadership team with a deep understanding of our clients needs coupled with her wealth of experience in planning, trading and partnership activations," said Sev Griffiths, GM of Bohemia.

Young expressed her enthusiasm for building on the vision and progress achieved as an agency in delivering handcrafted media and integrated campaigns.

"I’m particularly looking forward to refining our partnership and trading product with innovative solutions designed to accelerate our clients business growth, especially in challenging market conditions," she said.

CEO of Bohemia, Paul Hutchison, praised Young's capabilities and reputation, "Tash is a brilliant Bohemian respected and admired by clients, our partners and our people alike."

Hutchison further emphasised the importance of the new role in fulfilling Bohemia's promise to clients.

"We relaunched Bohemia 18 months ago with a promise to move people through handcrafted memorable media. This isn’t just a strategic planning proposition, it is critical that we are as thoughtful about where and with whom we activate campaigns on behalf of our clients if we are going to live up to our promise. I have no doubt that Tash will thrive in this new critical Senior role for our clients and our business."