Digital outdoor media company QMS has partnered with SXSW Sydney 2024 for the second consecutive year, serving as presenting partner for the Advertising and Marketing track of the event, aiming to connect agencies and organisations with their communities and clients through innovative brand strategy approaches and audience engagement methods.

SXSW Sydney 2024, scheduled to take place in Darling Harbour from 14 to 20 October, is expected to draw over 100,000 attendees and host more than 1,000 events and experiences. In the coming weeks, SXSW Sydney's marketing campaign will take over QMS's digital out-of-home network, including the City of Sydney, to raise further awareness of the festival.

QMS Chief Marketing Officer, Tennille Burt, said: "We are delighted to be back at SXSW Sydney. This partnership represents a unique opportunity to engage with creative minds from around the globe, explore the future of advertising and marketing, and contribute to the dynamic conversations and inspiring new ideas that will influence the future of our industry."

SXSW Sydney Managing Director, Colin Daniels, said: "We are thrilled to welcome back QMS in 2024 as the presenting partner of the Advertising and Marketing conference track. Renowned for pioneering the digital era of Australia’s out of home industry, QMS is the ideal partner to help us bring cutting-edge ideas and thought-provoking conversations to the SXSW Sydney Conference."