Skip to main content
An evolving AI project from Mi3 | Automation with Editor curation. And oversight. Always.
In partnership with
Salesforce
Posted 02/09/2024 10:27am

Pic: Midjourney

Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!

hAIku

ELLE's new chapter shines,
Omnichannel strategy blooms,
Fashion's future, bright.

In partnership with
Salesforce

Elle Australia debuts second issue, with Dior, Chanel, Louis Vuitton, Cartier and others as advertisers

Are Media has released the second issue of the new ELLE Australia magazine, with the new spring/summer edition following the successful return of ELLE Australia in March this year, which reportedly exceeded its advertising budgets.

The latest issue features cover star Anya Taylor-Joy and includes 248 pages of fashion, beauty, and features curated for the Gen Z and millennial woman.

The second issue has attracted an increased roster of advertisers, including prestigious brands such as Dior, Chanel, Louis Vuitton, Cartier, Celine, Tiffany, and MG Motors. In 2025, ELLE Australia plans to focus on content commerce, expand its original video content series, add more podcasts, host live events, and launch the ELLE Bride vertical in print and online.

The relaunch of ELLE Australia has seen the introduction of new digital omnichannel offerings, including exclusive video and bridal content, and a new weekly podcast, 'What The ELLE?'. The podcast, hosted by ELLE Australia Editor Grace O'Neill, has reportedly peaked at no. 1 on Spotify's Fashion & Beauty podcast charts in Australia and New Zealand, and no. 5 in the UK.

"We had an incredible response to the relaunch of ELLE in March, and I'm so excited to continue to expand our omnichannel offering next year. In 2025, we will be focusing on content commerce, ramping up our original video content series, expanding our stable of podcasts - including more seasons of What the ELLE? - and hosting some incredible live events. Plus, to coincide with the release of the September issue starring the magnificent Anya Taylor-Joy, we'll be officially launching our ELLE Bride vertical in print and online," said O'Neill.

"We're thrilled to say that ELLE has over-delivered on every metric this year, which is no easy feat in a tough market. Following ELLE's hugely successful relaunch in March, we've continued to receive strong support from key clients for the spring/summer edition. The return of ELLE in print has also driven significant increases in social engagement and digital performance, with notable spikes in online traffic aligning with each new print issue. This demonstrates ELLE's strength as a truly omnichannel brand, with print, digital, and social platforms working seamlessly together. The Gen Z audience is highly desirable, and ELLE's unique ability to engage with fashion-forward, zeitgeist content is unparalleled. 2025 will definitely be the year of ELLE!" said Are Media General Manager of Fashion and Beauty, Nicky Briger.

Search Mi3 Articles