Electrolux Group has announced the appointment of Nikos Bartzoulianos as its new Group Chief Marketing Officer (CMO), effective from August 23, 2024. Bartzoulianos, who is joining Electrolux Group from Samsung where he held senior management roles for nine years, will also serve as the Head of Sustainability for Business Area Europe and APAC MEA (BA EA) at Electrolux Group.

Until Bartzoulianos officially steps into his role, Alejandro Cidon will continue to act as interim Head of Brand and Marketing and Sustainability for BA EA. Bartzoulianos brings with him a wealth of experience in driving marketing strategy and global brand building, as well as leading complex global go-to-market operations and transforming digital brand operations.

"I look forward to working with Nikos as part of the BA EA Leadership Team. With his strong background, he will add value and new insights to our business, leveraging the power and opportunities we have with our brands and all the important launches ahead of us. I’m also convinced that he will, together with his team, continue to amplify our position as a sustainability leader in the industry," said Anna Ohlsson-Leijon, CEO of BA EA at Electrolux Group.

Before his tenure at Samsung, Bartzoulianos worked for Procter & Gamble and McKinsey & Company. He holds two engineering degrees from Aristotle University of Thessaloniki and an MBA from Harvard Business School, where he was a Fulbright scholar.

"I am excited to join the Electrolux Group family, one of the world’s leading appliance manufacturers with iconic brands built on timeless values. I look forward to working with colleagues across the company to unlock the full potential of Electrolux’s Group’s exceptional offerings and further enhance brand desirability," said Bartzoulianos.