Finland-based tech company, Hookle, has launched 'Hookle AIDE', an AI-powered post generation assistant for social media marketing which creates personalised daily posts for users without the need for prompts

Hookle said AIDE was a 'significant step' towards fully automated social media marketing.

Hookle claims to be the '#1 AI-powered all-in-one social media marketing app' designed specifically for small businesses.

Hookle AIDE analyses users' social media profiles to craft these posts. The company's ambition is to lead in fully autonomous social media marketing, targeting entrepreneurs and small businesses globally. Hookle has been a pioneer in AI-powered social media post generation and image selection. This new feature is a stride towards fully automated social media management by eliminating the need for user prompts.

"We're on the brink of a new dawn in social media marketing for small businesses," said Tero Seppala, CEO of Hookle. "Hookle AIDE' isn't just a feature; it's your personal content assistant, making sure you're always ready to connect with your audience in meaningful ways. Users don't need to do anything but connect their social channels, and Hookle autonomously generates highly relevant posts, just for them, in seconds."

Hookle's AI uses the latest language models and feedback from thousands of users to offer a smooth user experience. Users receive fresh, personalised post suggestions on their dashboard daily. These posts are ready-to-use and meet the diverse needs of small businesses.

"Our vision was to create something that feels like having a dedicated social media team in your pocket. For small businesses, where every moment counts, 'Hookle AIDE' offers a swift, straightforward solution to stay ahead in the digital game," Seppala added.

While industry leaders like Hootsuite and Sprout Social cater to large companies, Hookle focuses on providing a mobile app with an easy-to-use interface, budget-friendly plans, and AI features for entrepreneurs and small businesses.

"The user is still in the loop and makes the final decision, but as AI technology and user confidence improve, soon more and more of our users will be able to hand over all of their social media management to Hookle AIDE and just sit back and enjoy the results. We are rapidly heading towards fully autonomous social media marketing," Seppala concluded.