Image by Midjourney Pic: Midjourney
Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!
Youngest network shines,
Viewership and growth align,
Network 10's prime time.
Network 10 stakes claim as youngest broadcaster - viewers six years younger than rivals; fastest growing BVOD platform
Network 10 has staked claim as the youngest free-to-air network in Australia in 2023 with an average viewer age up to six years younger than its competitors.
The network says its BVOD platform is also the fastest growing - 10 Play grew 25% this year to 7.3 million members, reaching 2.5 million Australians each month.
The network's also spotlighted its sports coverage - the 2023 Melbourne Cup Carnival reached 4.5 million Australians on 10 and 10 Play, while the Formula 1 Australian Grand Prix 2023 reached 3.6 million Australians. The A-League has reached 5.4 million Australians on Network 10 and 10 Play in 2023, setting digital viewing records.
The addition of Nickelodeon to the Network 10 family of free-to-air channels on August 1 has been a game-changer, 10 said. Nickelodeon is now TV’s fastest-growing commercial channel.
Rod Prosser, Chief Sales Officer, Paramount Australia, said: “10 Play has had its biggest year ever, up 25% on 2022, and is Australia’s fastest growing BVOD with over 7 million members and rising. The launch of Live TV With Pluto TV on 10 Play with more than 50 channels saw daily FAST viewing grow by an incredible 237%. We’ve also seen younger audiences attracted to the mountain of content on 10 Play FAST channels - 75% of FAST viewers are 18 to 54 years old, compared to a lesser average of 62% for other commercial platforms. “And we’re tapping into this digital audience with market-leading digital ad products such as dynamic video capabilities delivering personalisation at scale, interactive and immersive ad experiences, and proof of performance solutions meeting the market’s need to deliver results-driven campaigns. “We’re offering the market unparalleled Total TV advertising opportunities as our premium, brand-safe content across linear and BVOD continues to connect with younger, more engaged viewers than our competitors."
The network's coverage of the CommBank Matildas’ FIFA Women's World Cup 2023 campaign lifted audiences on 10, 10 Bold and 10 Play by 294% year-on-year to record highs. The 2023 Lexus Melbourne Cup Race also saw a total national audience of 1.68 million, up 12% on 2022.
