The KIIS Network has unveiled a national campaign, 'KIIS Breast Check Day', aimed at promoting regular self-breast checks.

The campaign, which begins today, will dedicate the first day of every month to reminding listeners to perform self-breast checks. The initiative was inspired by Ali Clarke, co-host of Max & Ali in the Morning on Mix 102.3 in Adelaide, who recently shared her breast cancer diagnosis. Following Clarke's announcement, Breast Screen SA recorded its second-biggest day of bookings ever, with 779 women scheduling breast screens.

"We are incredibly proud to launch this initiative," said ARN Chief Strategy & Connections Officer, Lauren Joyce. "Ali's bravery has inspired a wave of action, and we want to keep that momentum going. Regular self-checks can make a huge difference, and we're here to remind our listeners to take that important step."

The campaign will be promoted both on-air and on social media platforms, with promos running across the network. Personal stories and testimonials from breast cancer survivors and health experts will be featured, along with live breast checks to demonstrate the proper techniques. On social media, the hashtag #KIISBreastCheckDay will be used to centralise the conversation and encourage sharing.

"By dedicating a specific day each month, we aim to foster a national culture of proactive health management, empowering women to take charge of their well-being and reduce the incidence and death rates of breast cancer. This initiative will educate our audience on detecting the signs and symptoms of breast abnormalities, ultimately saving lives, and easing the burden on families and the healthcare system," Joyce said.

"We want to make sure everyone knows how to do a self-check properly," said Joyce. "People avoid monitoring their breast health because it can feel awkward - both to do and to talk about. By delivering practical and regular reminders in our signature tone of voice, we aim to normalise the conversation and give people the confidence they need to change habits around preventative health."

The campaign will occur on the first day of every month across the KIIS Network on KIIS 1065 Sydney, KIIS 101.1 Melbourne, KIIS 97.3 Brisbane and Mix 102.3 Adelaide.