Digital transformation agency, UnDigital, has undergone a major brand refresh, updating its service offerings to reflect a renewed focus on uncovering the real problems clients are experiences and delivering custom digital solutions that increase efficiency, improve user experience and drive business success.

Central to the rebrand is UnDigital's approach to digital strategy. By embracing a holistic strategy framework and embodying core values of "Authenticity" and "Optimism", UnDigital says it fosters authentic partnerships and drives positive change.

UnDigital's CEO, Andrew Cornale, said: "To me, the success of our work with OZ Design was a clear indication that the way that we collaborate as a business via what we refer to as our 'Uncover' product is unique to us. We dig really deep, even outside of 'digital' to craft solutions perfectly tailored to the problem, and the results for our clients showed us that our sweet spot is in solving digital problems by building and scaling solutions fit for purpose."

This shift was inspired by successful collaborations with clients such as OZ Design Furniture and Wisdom Homes.

UnDigital's partnership with OZ Design Furniture led to a complete overhaul of the company's systems, including design and digital UX, which improved the shopping experience for customers and provided a more integrated way to manage orders, inventory, and product data across all 44 stores and online.

The company also worked with Wisdom Homes, helping them achieve a 600% sales increase by designing and launching a new website, streamlining its business processes, improving user experience, and increasing conversion rates. UnDigital designed a user-friendly home pricing calculator for Wisdom Homes, consolidated the company's internal platforms, migrated the business to a Hubspot CRM, set up automated lead allocations, automated reporting for increased visibility across company performance, and consolidated the Momentum sub-brand website into the main Wisdom Homes website.

"The easiest way to think about UnDigital is that we don’t build websites that just look good, we do a lot of consulting and strategy work to uncover how our clients' businesses operate and how a web tool could help them be more efficient," said Cornale. "We will present a nice-looking front end designed to increase website performance, but we’ll also look under the hood of our customers' websites to design a solution which allows their business to create revenue growth opportunities and improve operational efficiencies. Our platform selection is always based on the needs of the customer, not retrofitting our skills to a solution."