Silicon Valley-based digital operations management platform, PagerDuty, has chosen HAVAS Red to manage its corporate communications account in Australia following a competitive tender process.

The appointment comes as PagerDuty navigates a critical growth phase, particularly in re-engaging its efforts and customer focus in Australia.

HAVAS Red will be tasked with amplifying awareness of PagerDuty's Operations Cloud and enhancing the company's presence within the Australian market, through earned media, effective media relations, and executive visibility.

PagerDuty's Senior Manager of Global PR, Amberly Janke, said: "We were impressed by HAVAS Red’s strategic approach and creative vision during the pitch process. It was their passion for storytelling, an impressive client roster, and above all - the team’s ambition for our brand, that influenced our final choice". She further added, "As we navigate a critical growth phase for our company, re-engaging our efforts and customer focus in Australia, we are confident our partnership with HAVAS Red will not only elevate our brand positioning but also help foster meaningful engagement with our Australian customer base and the media".

The company, which has seen significant growth in recent years, has a client roster that encompasses nearly 70% of the Fortune 100.

HAVAS Red Australia Head of Corporate and Innovation, Myrna Van Pelt, said: "It's a privilege to work with a brand like PagerDuty, known for its groundbreaking operational cloud innovation and impressive growth trajectory. We are committed to contributing our part in their success, partnering closely with the PagerDuty comms and marketing team to drive renewed awareness and growth in the Australian market".

CEO of HAVAS Red Australia, Shane Russell, said: "Winning PagerDuty is testament to the people, strategy, and innovation we bring to corporate and B2B communications". He further added, "Over the past year we’ve added many ambitious B2B clients that we’re supporting with strategy, media relations, crisis comms, thought leadership, executive visibility, social media, and more. We’re excited to help PagerDuty deliver a sustained presence here in Australia".

HAVAS Red is part of the Havas PR Global Collective, which comprises approximately 70+ agencies worldwide and more than 22,000 employees. The agency's strategic 'Merged Media' model combines traditional and digital publishing, content, social media, and data within a single infrastructure.