Global media measurement and optimisation platform, Integral Ad Science (IAS), has become one of the first recipients to be awarded the Responsible AI Certification from TrustArc.

The certification, launched in March, focuses on data protection and privacy in AI systems and is based on an evaluation of the AI system practices of organisations against TrustArc’s Responsible AI Assessment Criteria. That criteria is based on leading AI global governance frameworks, including the EU AI Act, OECD AI Principles, NIST AI Risk Management Framework, and ISO 42001.

IAS Chief Compliance Officer, Kevin Alvero, said: "As an early adopter of TrustArc’s Responsible AI Certification, IAS is committed to leading the way in demonstrating transparency, security and fairness in the development and deployment of our AI systems. We’re excited to partner once again with TrustArc on this important initiative, and we will continue to model trust and transparency across our products and services."

TrustArc CEO, Jason Wesbecher, said: "As the power and potential of AI systems increase rapidly, so too does the need for companies that are committed to taking a transparent, ethical approach to innovation in this space. We congratulate Integral Ad Science for demonstrating that commitment by becoming one of the first companies to achieve our Responsible AI Certification."