Brand experience agency, The Company We Keep (The CWK) has added five new roles across the Asia-Pacific region, appointing Andrea Rodriguez as a Producer, Caroline Fox Drinkwater as Studio Manager, and Noa Friedmann as Project Manager in Sydney.

In Singapore, Charis Peters has been appointed as Project Director and Jing Ting as Project Coordinator.

The hires are the latest of 19 new appointments in the past 12 months, with the agency having completed in-person experiences, creative and design projects completed for clients including Salesforce, TikTok, Amazon Web Services, WalkMe, Docusign, NearMap, NICE, and UBS.

"In the last year, our growth has been the result of expanding our service offering with existing clients as well as working with a number of new clients. We’ve almost doubled our client base, with a large number of pitches still to come. We plan to be fully resourced ahead of the next financial year where we have had significant wins across APAC. It’s a positive position to be in, and we are thrilled to attract talent of this calibre: Andrea, Caroline, Noa, Charis and Jing each bring a unique skill set that will further enhance our agency's capabilities," said The CWK Managing Director, Charles Turner.

Rodriguez, who has experience in CRM strategies and producing bespoke VVIP client experiences for luxury brands such as Chanel and Cartier, said she was excited to join the Sydney team at a time of growth. "I’ve been following The CWK for some time now as they are the leaders in experiential marketing and branding experiences in APAC."

Fox Drinkwater joins the agency with experience in traffic, production and studio coordination roles at PLAY Communications, de Luxe & Associates Luxe and ABC. As studio manager, she will help support the growing design team which is testament to the expanding service areas for current and new clients.

Meanwhile, Friedmann will be responsible for overseeing the planning, development, and delivery of immersive brand experiences across all clients.

In Singapore, Peters joins the agency with a track record of overseeing large-scale, complex, high-budget events for clients such as Adobe, Workday, and Enterprise Singapore. She has also served as a line producer for global brands including Motorola and Bausch & Lomb, amongst others. "The CWK is known for its innovative and impactful work and I’m excited to play a role in furthering the team’s expansion in Singapore," she said.

Jing Ting, the new project coordinator, has a Diploma in Events and Project Management.

"Our focus last year on efficiency and effectiveness whilst remaining innovative and providing world-class service has positioned us well. We continue to have a laser focus on every dollar of our client’s marketing budget and where it gets spent. Expanding our team at this critical time is part of our strategy to better support our clients and create unforgettable experiences they’ll love," Turner said.

The CWK plans to fill four more positions ahead of the next financial year.