Creative media agency, Slingshot, has been appointed by Krispy Kreme to manage media duties across Australia. The Sydney-based agency will handle media strategy, planning, and buying for Krispy Kreme Australia's major campaigns in the upcoming year.

Krispy Kreme Australia, the first country outside of North America to produce the Original Glazed Doughnuts, operates at over 38 locations and is available nationally at 7-Eleven and selected Woolworths stores.

Marketing Director at Krispy Kreme, Olivia Sutherland, said it was happy to be partnering with Slingshot to further propel the Krispy Kreme brand across Australia.

"They showed strong commercial thinking and a comprehensive media strategy that has us motivated for the year ahead," she said.

Managing director at Slingshot, Jane Waterhouse, said, the year had started with a bang for Slingshot with Krispy Kreme joining a growing portfolio of clients.

"We welcome the opportunity to bring our signature Unconventional Intelligence (UI) across media strategy, planning and implementation to help not only maintain, but further deepen Krispy Kreme’s position as Australia's most loved sweet treat brand," she said.

Slingshot acquired Inghams in November last year and highlighted a range of other client wins such as Standards Australia, Pacific Smiles, and Capilano throughout 2023.