OMD Australia has announced a series of leadership changes, leading with with Brian Cronk taking on the role of Chief Product Officer.

Cronk, who has over 20 years of industry experience across the US and Australian markets, will lead OMD's planning and strategic community. His extensive experience includes leadership positions at BBH, Anomaly, 360i, Carat USA, Spark Foundry, and consulting with Diageo North America. Cronk has relocated back from New York for the job, and the appointment is effective immediately.

Co-CEO of OMD Australia, Sian Whitnall, spoke highly of Cronk's appointment. As a member of OMD's national executive leadership team, Cronk leads planning and strategic community whilst working closely with OMD's Chief Investment Officer, Marelle Salib, and Chief Transformation Officer, Alison Costello.

"OMD's Chief Product Officer is a critical role for our partnerships, focused on delivering enhanced business outcomes for our clients through the development of integrated solutions leveraging the diverse capability within OMD. Brian brings to the role a wealth of marcom and experience design expertise that will support our clients as they continue to navigate a complex and fast evolving landscape," she said.

Cronk highlighted OMD's leadership as a key drawcard in taking on the new role.

"I'm inspired by the vision Sian and Laura have for OMD and their constant strive to challenge convention to create a collaborative and meaningful offering for client partners and the broader industry. Their passion but also their focus on the meaningful is partly what attracted me to return to OMD," he said. "I'm looking forward to working with the incredibly talented OMD team to connect our client partners with the agency's best-in-class offerings to solve for their marketing and future growth ambitions."

In addition to Cronk's appointment, OMD has made further changes within its leadership team, promoting James Rawlings to Group Head of Strategy for Melbourne and Brisbane.

"I'm thrilled to take on this expanded role and broaden my remit across our Melbourne and Brisbane markets. Firstly, to build upon the amazing strategic capabilities of OMD to deliver for our clients, and secondly to work with more closely with some of the most inspiring minds in our national product community," he said.

Lisa Leach has also been promoted to Head of Strategy for Sydney as she marks her fifth anniversary with OMD.

"On the anniversary of five years with OMD, I'm excited to celebrate my next career step as Head of Strategy - Sydney. It has been a privilege to work with the brilliant OMD Suncorp team, alongside a highly ambitious and collaborative client and with fantastic creative agency partners," she said. "I'm looking forward to bringing this experience to lead our strategic community across Sydney, augmenting our depth and scale with a challenger mindset, mentoring courageous thinking and exploring new ground."