Content recommendation platform Taboola has extended the availability of its performance advertising-focused bidding technology, Maximize Conversions, to all advertisers. This AI-powered technology is designed to drive more conversions and lower campaign costs for advertisers by automating the bidding process.

Maximize Conversions enables advertisers to share their budget and marketing objectives, and the algorithm manages their campaigns in the most efficient and effective way possible within the set cost. Some advertisers have reportedly achieved a 110% increase in conversions for their campaigns through the use of Taboola's conversion tracking methods and tools.

The technology is now accessible to any advertiser, regardless of how they set up their campaigns, and without the need to use Taboola's conversion tracking methods and tools. Maximize Conversions is currently being used by 70% of advertisers, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey.

In the second quarter of 2024, Taboola saw a 100% increase in campaigns launched with Maximize Conversions compared to the previous quarter. The company, which powers recommendations for the open web, helps people discover things they may like. Its platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetisation and user engagement. Nearly 18,000 advertisers use Taboola to reach almost 600 million daily active users in a brand-safe environment.

CEO and Founder at Taboola, Adam Singolda, said: "We're continuing to make it easier for advertisers to succeed on Taboola. The massive adoption we're seeing from Max Conversions makes it clear that advertisers like the tech, and most importantly it works for driving results for performance campaigns. We're seeing 70% of advertisers use it, and keep using it. Today, we're giving thousands more advertisers the ability to tap into this AI-powered technology."