The NRMA is urging motorists to prioritise safety on country roads during Rural Road Safety Month in a new awareness campaign supported by the NSW Government.

It comes as the 2024 road toll in New South Wales (NSW) currently stands at 223, eight more than the same period last year. Over 65% of fatalities have occurred outside Sydney, despite these areas making up only one third of the NSW population.

The campaign featuring First Nations Elders Uncle Mathrew Priestly from Gomeroi Country, Aunty Paula Duncan Munroe from Kamilaroy Country, and Uncle Noel Butler from Yuin Country. They share important road safety messages, reminding drivers to watch out for wildlife, wear seatbelts correctly, take regular breaks on long trips, and to slow down and drive to the conditions.

"For over 100 years the NRMA has been a trusted voice on road safety, and we continue to look for innovative and engaging ways to advocate for greater road safety outcomes for motorists, particularly those who are living in rural and regional areas," said NRMA Chief Membership Officer, Victoria Doidge. "Our rural and regional communities are the backbone of our country, and deserve to have the same road safety conditions of those who live in metropolitan areas. We want to ensure that people continue to travel to the regions, and can get to their destination safely."

Doidge also expressed concern over the increasing road toll, particularly in rural NSW. "Unfortunately this year we have seen the road toll continue to increase, particularly across rural NSW. Every life lost is a tragedy and we must do everything we can to ensure motorists make it home safely to their loved ones."

Minister for Regional Transport and Roads, Jenny Aitchison, said: "The long distances often travelled on rural roads mean there really is no room for complacency when drivers get behind the wheel."

She added: "I would urge drivers to take regular breaks, don't drive under the influence of drugs or alcohol, obey speed limits, follow the advisory signs, be alert to wildlife and drive to the conditions, and always wear a seatbelt.

"By making safer choices, we can help everyone get home safe."

Rural Road Safety Month runs for the entire month of September.