Digital agency, Switch, has announced the appointment of Mark Wiseman as its new Technical Director. Wiseman previously held the same role at Merkle Australia.

In his new role, Wiseman will lead the Switch team of technical specialists to deliver customer experiences using Sitecore composable technologies. Switch is a Sitecore Platinum Partner, providing strategic consultancy for digital transformation projects, backed by a skilled and experienced implementation team.

Andrew Davenport, Managing Director of Switch, said, "Mark's appointment bolsters our capabilities in delivering transformative customer experience solutions to our customers in the ANZ region. His experience with the latest Sitecore composable technologies, in particular, makes him a perfect fit for Switch as we move forward into Sitecore's new SaaS era."

Davenport added on Wiseman: "Mark is a highly regarded Technical Director within the Sitecore community and beyond and has worked across the industry and delivered in multiple technology stacks. And on top of that he is a really nice chap and I'm delighted to have him on the team."

Wiseman said: "I'm really pleased to be joining the team at Switch. Their ability to consistently produce tangible results for customers utilising the Sitecore stack is widely recognised in the industry. I'm excited to contribute my experience and collaborate with such a skilled team."