News Corp Australia and Outbrain have announced a partnership which will see Outbrain's AI-powered recommendation technology, Smartlogic, integrated across News Corp Australia's digital properties.

The alliance commenced in January, with a phased rollout planned for early 2024.

The multi-year agreement includes the integration of Outbrain's advanced publisher suite, which encompasses monetisation, audience development, and total revenue optimisation technology across News Corp Australia's online portfolio. The collaboration aims to enhance the content discovery experience on high-traffic sites such as news.com.au and taste.com.au.

The collaboration builds on Outbrain's network of publishers in Australia, which includes major Nine Entertainment properties, Daily Mail Australia, and Australian Community Media. Outbrain is a leading technology platform that drives business results by engaging people across the open internet, using AI and machine learning across more than 7,000 online properties globally.

Eve Solomon, Vice President & Managing Director of Publisher Business Development at Outbrain, said: “This collaboration with News Corp Australia is a monumental milestone for Outbrain. It epitomises our commitment to innovating and growing alongside leading media houses. We are thrilled about the opportunities this opens up for advertisers aiming to reach premium audiences. Our advanced predictive technology, combined with News Corp Australia’s extensive online footprint, will usher in a new chapter of digital excellence and audience engagement, creating meaningful experiences for readers and advertisers in the Australian market.”

Paul Blackburn, Director Commercial Data Video and Product at News Corp Australia, said: “Outbrain’s sophisticated technology, experience and focus on audience engagement complements our vision for growth and innovation. We are delighted to be working with them and eager to see the positive impact it will have on our digital platforms.”

Each month, almost 18 million Australians consume news and information across News Corp Australia’s suite of multi-platform products. This new partnership with Outbrain is set to enhance the user experience and provide advertisers with more opportunities to reach their target audiences.