Tim Harper-Russell, former Group Business Director at Wavemaker, is set to join TFM Digital as the new General Manager. Harper-Russell's move comes after a six-year tenure at Wavemaker, where he managed key accounts including Domino’s, Caltex, Tourism Whitsundays, and AutoSports Group.

TFM Digital, a full-service media and marketing agency based in Brisbane, Australia, specialises in franchise marketing. The agency has seen significant growth over the past year, with a reported 29 per cent increase despite the challenging economic climate. Its client roster includes Goodstart Early Learning, Poolwerx, City Cave, and Eureka Furniture.

In his new role, Harper-Russell will be part of a reshaped senior leadership team. TFM Digital's founder, Taylor Fielding, will transition to a newly created CEO role, while Zaine Wilson-Hoyle will complete the senior leadership team as Head of Digital. The restructuring aims to allow Fielding to focus on strengthening TFM Digital's position in the franchise and multi-location sector.

"It’s a bold move from Tim, who is so uniquely talented and his award-winning background makes for envious reading. It’s further evidence of the rude health in the indie sector and its attractiveness for talent. And for us at TFM it’s a sign towards expanding into new areas and I can’t wait to see what the next chapter in our journey brings," said Fielding.

Harper-Russell expressed his excitement about the new role and the opportunities it presents. "I've been admiring the TFM trajectory from afar. Taylor has been pioneering the franchise space through his work with TFM, as well as his role with IMAA and working closely with FCA. He and the team have built some serious momentum. Those that know me, know I'm all about growth..... growth for my clients, my people and for my agency, and this role is the perfect opportunity to lean into my passion to deliver meaningful outcomes across all of these pillars. Joining an Indy like TFM was a no-brainer for me. Taylor’s carved out a unique niche and I know the reduced constraints and extra agility will provide the perfect environment in which to realise bold, growth-driving ideas at pace. I can't wait to sink my teeth in and see where this next chapter can take us," Harper-Russell said.

Fielding also expressed his confidence in Harper-Russell's appointment, stating, "Tim brings the right attitude, a career’s worth of experience from both a leadership and market perspective. We’re lucky to have him."