McMillan Shakespeare Group (MMS), a provider of novated leasing, asset management and NDIS plan management, has partnered with The Royals to launch its new direct-to-consumer brand, Oly.

The new product is designed to make car finance more accessible to everyday Australians, with a particular focus on employees of small and medium-sized businesses (SMBs). The launch of Oly is part of MMS's strategy to democratise novated leasing, a benefit typically reserved for employees of large corporations.

"Oly, as part of McMillan Shakespeare, is on a mission to democratise novated leasing. Oly’s been designed for Australians who want to take advantage of novated leasing but may not have had access to it through their employers in the past. By removing traditional barriers, Oly opens the door to potential savings on owning and maintaining a vehicle, streamlining the entire process through a fresh, digital-first approach designed for everyday Australians," said CEO of Oly at McMillan Shakespeare, Kylie Chambers.

The launch campaign includes TV, radio, out-of-home, digital display, and social media platforms. The campaign platform, 'Oly. Legendary Novated Leases,' features characters from both Australian and international folklore to attract attention and simplify the language around car finance.

"Seeing the Oly brand come to life over the past 18 months - leveraging the full breadth of our strategic, brand identity, experience design, creative and production chops - has been the best type of challenge and we can’t wait to see the results pay off for our legendary partners at McMillan Shakespeare," said Managing Partner at The Royals, Stephen O’Farrell.