Out of home media company oOh!media has launched a new large-format, double-sided billboard in the northern Perth suburb of Wangara, Western Australia.

The billboard is strategically located along Ocean Reef Road, a high-traffic location in the City of Wanneroo. It features a dynamic digital face targeting westbound traffic and a classic eastbound face, offering versatility for creative campaigns.

Ocean Reef Road is a key arterial road that connects to the Mitchell Freeway linking to the CBD and the Tonkin Highway connecting to the airport. This new billboard complements oOh!’s existing footprint, which includes its street furniture contract with the City of Wanneroo. Together, these assets deliver more than 91% reach.

"This new site in the City of Wanneroo marks an important step in our continued expansion in Western Australia. The combination of digital and classic formats provides unparalleled flexibility for advertisers to engage commuters traveling in both directions. With this site, we’re bringing oOh!’s premium capabilities to a high-growth area that has historically been underserved by large-format media, opening up new opportunities for brands to connect with commuters," said sales director WA at oOh!media, Chris Eyres.

In addition to the new billboard in Wangara, oOh!media recently launched a single-sided digital billboard in Como, popular with brands aiming to reach Perth’s upscale audiences. The company maintains a dominant footprint across Perth’s CBD and broader market, with signature digital and classic assets including the Yagan Square billboard and a key site along the Mitchell Freeway.