Coles has launched a new product line, 'Mum's Jam', with the aim of raising funds for Australian charity, Hospitals United for Sick Kids.

The new range, available in raspberry and strawberry flavours, is an extension of the 'Mum's' brand, which has previously raised over $3 million for the charity through the sale of Mum's Sause pizza and pasta sauces since 2019.

The jams are made in Australia, using fruit sourced from local farms, and contain no artificial colours or flavours. They are available for purchase at Coles supermarkets and online for $4.00, with 50 cents from each jar sold being donated to Hospitals United for Sick Kids. The funds raised will be distributed to a Hospitals United for Sick Kids alliance partner in the state or territory where the jam was purchased.

"Coles is extremely excited to launch our new Mum's Jam range for customers to enjoy and importantly, feel good knowing their purchase will go towards raising much-needed funds for supporting sick kids in a time of need," said Leanne White, Coles General Manager Grocery. "Mum's Jam provides customers with an Australian made range and with a short ingredient list, it's made to taste just like mum would make."

The alliance partners include The Common Good in Queensland, Sydney Children's Hospitals Foundation and John Hunter Children's Hospital in NSW, Perth Children's Hospital Foundation in Western Australia, Canberra Hospital Foundation in the ACT, Monash Children's Hospital in Victoria, Women's & Children's Hospital Foundation in South Australia, and The Royal Hobart Hospital in Tasmania.

"Hospitals United for Sick Kids is incredibly grateful for the support of Coles and its customers who have been championing our cause over the past five years," said Nicky Bowie, Hospitals United for Sick Kids CEO. "Every jar of Mum's Jam sold helps make a difference-whether it's funding life-saving emergency equipment for kids or bringing medical care home thereby reducing the stress, cost, and disruption of hospital visits on sick kids and their families."